The world’s first TED talk about neuroscience given by a 7-year-old.
Parents and caregivers underestimate the impact the first five years can have on a child’s entire life. So we let the proof behind the science speak for herself.
Grand Prix - Tambuli awards
Gold - The Andys, One Show Asia
Silver - NY Festival, Award Awards
Bronze - Clios, Spikes Asia
Voted the best TED talk of 2021 by TED.
Shortlisted at Cannes Lions, D&AD, The Webbys, and many more.
Challenging the stereotype of Samsung users.
We recruited actress Sydney Sweeney to document her "Switch" from Apple to Samsung. A journey that showcased how overcoming the fear of the green bubble can open you up to a world of possibilities.
Convincing a brand that no one really cares about their birthday... unless they're getting paid.
BWS is turning 21, but who cares right? That’s why we paid Aussies to celebrate. The best bit, the more they cared, the more they got paid. Hip Hip Payday!
The real gift was we smashed our 30k target with a whopping 75k instead.
Rebranding Australia as the greatest gift shop in the world.
Australians spend around $16 billion on gifts during the holiday season. By redirecting a portion of that to the gift of travel, we gave a multi-billion dollar boost to the tourism industry and another feather to the bow of the Holiday Here This Year campaign.
Effie Awards 2021 - Travel, Leisure & Media - BRONZE
Women at all levels fight inequality every day. So why should we recognise their efforts and contributions on one day?
On International Women's Day we launched ’NOT ONE DAY’. A campaign that celebrated and empowered women in the racing industry all year round without pause.
Quenching the thirst of Aussies all summer long.
To drive customers to the new BWS app we developed a unique gamified promotion giving customers a 1 in 3 chance to win every day of summer!
The promotion and accompanying campaign resulted in 314,254 new app downloads, a top 2 spot in the App Store food & beverage category, and a $1.9 million in sales direct from the Cooler.
What’s even more epic than these results? 100% of people who downloaded BWS on tAPP, interacted with Cooler. Cooler was the primary reason BWS customers used the app and returned day after day.
The Cooler is now a permanent part of the annual BWS summer campaign.
Effies Awards 2021 - Marketing other than advertising - Finalist
Effies Awards 2022 - Innovative media - Finalist (pending)
While everyone else was selling Christmas spirit on social media, we gave it away for free.
We searched communities around the country for a story that deserved recognition and brightened up Christmas for all with a special surprise for a deserving few.
A pledge to be fearless and unleash Jaguar's inner queen.
Inspired by the brave stories from the LGBTQI community, Jaguar acted in support, sharing stories and opening the 'Jag Queen Service Centre' – a one-stop-shop for Mardi Gras festival-goers.
Jaguar needed to show its customers that they have evolved, so we tackled the misconceptions head-on in a first of its kind retail campaign.
The campaign has now been used in over 18+ global markets.
Hitting the refresh button on Australia’s increasingly detached perspective.
The longer the crisis in Syria lasted, the less coverage it received. This campaign hit donors at every touch point with innovative narratives and interactions and would become Amnesty International's most successful social campaign ever.
Showcasing every feature and every purpose in the places they were built for.
We followed three influential Australians around our beautiful country to see how these innovative new features helped them follow their passions.
Silver in the 'Content Marketing Awards - UK' for best Automotive
A celebration of grit and determination in a player and an iconic brand.
As a major supporter of Rugby Union and the Wallabies, we wanted to show just how deep Land Rover's connection to the game and its players runs.
Using a lifetime of memories to motivate First Aid training.
A hard hitting campaign that made people question how well they know their loved ones, if they don't know the most important thing – how to save their life.
Corelle wanted to show their plates aren't just for the old and unstylish. This campaign appeals to the entertainers out there, who all have a bit of the Tipsy Hostess in them. Cheers!
Epica Finalist - Branded Content and Entertainment - The Tipsy Hostess
